Sales Management Essay Example | Topics and Well Written Essays - 1500 words - 2

Sales Management - Essay Example However, such a powerful sales campaign could only be launched successfully provided the members of team obtain respectable and considerable remunerations against the efforts they make while performing their professional obligations. In other words, if the members of sales team are offered a handsome salary package, along with incentives on the sales item they is expected to sell, there would be smile on their faces because of the financial satisfaction they gain in the wake of achieving their goals and targets. On the contrary, if the sales staff is offered low salary package, with no or least incentives on meeting with the targets, the sales staff would remain extremely worried, disturbed and dissatisfied, and hence will not be in a position to demonstrate his professional skills in an adequate manner. According to the motivation-hygiene theory of job satisfaction (1959), articulated by German-American psychologist Frederick Irving Herzberg, pertinently lays stress upon the fulfilm ent of the hygienic or financial needs of the staff in order to let them work under the state of great satisfactions. It not only help the company to make tremendous achievements, but also the sales staff will work more diligently for the progress of the organisation (Stello, 2009:5). On the contrary, lack of financial growth and denial of providing them with sufficient salary package, the sales personnel will undergo dissatisfaction, due to its being a negative motivation. Q1: It has pertinently be observed that sometimes the organisations earn great profits against the investments they have made; similarly, they also undergo losses or low profit margin, which force the management to introduce... According to the research findings sales department is rightly stated to be maintaining central place in every organisation of the world at large because of its imperative significance in the growth and development of the organisation. The researcher states that sales personnel that play front at the behalf of the company and they are actually the reflection of their workplace, where the society gets oriented with the company through their behavior, proficiencies and professional skills. Since every activity performed at corporate scale is made with the purpose of financial benefits and pecuniary gains in mind. Being one of the most dynamic parts of corporate organisations, sales staff also embarks upon the corporate venture for meeting their financial needs. Because of the crucial significance of the sales function, the sales manager occupies a key position in the management hierarchy of the sales organisation. This essay also looks into the exploring the ways for motivating the sales force, different methods are applied for increasing sales volume. Author claims, that one of the most important steps to be taken by the managers for motivating the sales force includes the fulfillment of their physiological needs, along with assuring them of the job security, social respect, and safeguarding the issues related to ego and self-actualizing. As a conclusion, the essay paper highlights, that the selling operation of a business firm does not exist in isolation and sales management has to work in a broader and newer environment.